We, at Quantum Advisers, believe in the power of a strong customer relationship process.  Organizational trust and accountability should drive customer performance and success.  But how? You have built a team, aligned expectations, invested in your brand and a robust marketing process.  The sales function understands your unique value and can deliver strategic value to the prospect in the sales process (that really is a question for you to answer?)   Customer relationships start with the first sales call and never ends if you are aligned in how you work with customers through their entire lifecycle.  That life cycle begins with implementation, works through adoption and value creation, growth and expansion, loyalty and finally in the best circumstances, advocacy.